FINAL TBMakeover 1200x220 TCA2

Rulebook Advertising

The Thoroughbred Makeover Rulebook is the most-read resource on the Thoroughbred Makeover website, with about 12,000 views annually from Makeover participating trainers, next year’s hopefuls, officials, and others. A print version also has limited distribution.  

Advertising in the Makeover Rulebook

The catalog is a half sheet size (5.5" x 8.5") 

All ads are FULL COLOR, no bleed

Three cover positions - Inside front, inside back, and back cover.  No bleeds. 

Ad Specs (w x h) and Pricing:

1/4 page ad (2.75" x 4.25"): $220

1/2 page ad horizontal (5.5" x 4.25"): $405

1/2 page ad vertical (2.75" x 8.5") : $405

Full page ad (5.5" x 8.5"): $815

Inside Cover (5.5" x 8.5"): $1,000

Back Cover (5.5" x 8.5"): $1,180

Artwork must be submitted as high resolution PDFs or JPEGs. Full color, no bleeds. Ads will be in the print and digital version of the Rulebook.


Ads for the 2023 Rulebook are due November 1, 2022.

Bundle and save! Advertise in Off-Track Thoroughbred Magazine, the Makeover Marketplace Sale Catalog, and the Thoroughbred Makeover Rulebook. Run ads in any two publications and save 10%; run ads in all three and save 15%.

Have questions or want to become an advertiser?

Contact Julia Oughton at 410-798-5140 or

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Building Bridges to Second Careers...Increasing Demand for Thoroughbreds
(410) 798-5140

Mailing Address:
3357 Hazelwood Road, Edgewater, MD 21037

 Retired Racehorse Project is a 501(c)3 charitable organization.


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