Retired Racehorse Project (RRP) is a 501(c)3 charitable organization working to increase demand for off-track Thoroughbreds and build the bridges to second careers.

From its 2009 first symposium and its 2011 presentation and paper at Keeneland titled, Increasing The Market for Thoroughbred Ex-Racehorses, RRP has developed programs that inspire the riding side of the horse industry with the truth about the talent and trainability of off-track Thoroughbreds.

By providing a voice to 150,000 proud owners of Thoroughbred ex-racehorses RRP has changed perceptions both inside and outside racing. Prices for sound horses leaving the track are up and more people are willing to take a chance on injured horses in need of rehabilitation.

RRP’s 2014 report on how 4,200 racehorses found homes with equestrians demonstrated the diversity of bridges to second careers. For this reason, RRP programs serve not only non-profit aftercare organizations, but also the farms and individuals whose capacity has no limit.

RRP's Thoroughbred Makeover has become both the catalyst and the training program for the people who will retrain and rehome our future crops of retiring racehorses.

2017 Makeover Attendance
3,000

2017 Makeover Livestream Views
70,000+

2017 Attendance for RRP Sessions at Horse Expos and Other Events
15,000

Most Popular Web pages for 2017
Horse Listings: 127, 398 page views
RRP Homepage: 76,868 page views
Thoroughbred Makeover: 59,032 page views
Makeover Live Scoring: 32,049 page views

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WHAT
A $100,000 competition in which over 500 approved trainers acquire a recently retired racehorse and prepare it over a period of less than a year to perform in one or two of ten riding sports.

WHEN
October 4-7, 2018

WHERE
Kentucky Horse Park, Lexington, KY

The Thoroughbred Makeover features competition in ten sports throughout the Horse Park, as well as seminars, demonstrations, a Sponsor Fair, Makeover Horse Sale, and a Finale that includes the top three horses in each discipline and crowning of America’s Most Wanted Thoroughbred. The 2017 Makeover attracted 3,000 spectators and over 70,000 via livestream. Additional investment in marketing will grow those figures in 2018. Fans follow and learn from the Makeover training process throughout the year.

DISCIPLINES AT THE MAKEOVER
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Off-Track Thoroughbred Magazine is the first and only magazine about the life of the Thoroughbred horse after racing. It is published for America’s 150,000 owners of Off-Track Thoroughbreds, racing fans who want to follow their favorite stars after the track, and Thoroughbred enthusiasts.

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Circulation: 10,000

Frequency: Quarterly

Audience:

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In Every Issue

Training: tips from experienced trainers in all disciplines

OTTB Care: the latest from vets, farriers, nutritionists and more

Racehorse Life: sales prep to training to life on the backside

Thoroughbreds in Sport: news of Thoroughbreds excelling in every sport

Makeover News: past winners, new entries, event planning, and sponsor news

RRP News: updates on services, events, and programs

Racing News: safety and welfare initiatives that produce sound retirees

Aftercare News: questions, answers, struggles, and solutions from non-profit placement facilities

Magazine Ad Rates

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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Title sponsor of seminar or discipline
  • Repeating commercial in TB Makeover livestream and Jumbotron arena screen
  • 2 page advertisement spread in Makeover issue of Off-Track Thoroughbred Magazine
  • 3 full page ads in Off-Track Thoroughbred Magazine
  • Product Showcase (featured vendor)
  • Recognition in Thoroughbred Makeover videos
  • Sign around Jumbotron arena screen
  • Full page BW ad in Makeover Horse Sale Program
  • Logo in sponsor section of Makeover magazine issue
  • 20’ x 10’ booth at TB Makeover Sponsor Fair
  • Logo on RRP website and e-newsletters
  • Literature in attendee/competitor gift bags
  • Top position banner ad on RRP website
  • 5 e-newsletter banner ads
  • Multiple signs at Makeover (provided by sponsor)
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • Prominent Logo on Makeover T-shirt
  • 10 tickets to TB Makeover 
  • 10 tickets to TB Makeover VIP Lounge
  • 10 individual RRP memberships with benefits
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Naming recognition everywhere Party is promoted (i.e. RRP website, schedule, e-blasts, program, announcements, press releases, etc)
  • Repeating commercial in TB Makeover livestream and Jumbotron arena screen
  • 4 full page ads in Off-Track Thoroughbred Magazine
  • Product Showcase (featured vendor)
  • Recognition in Thoroughbred Makeover videos
  • Sign around Jumbotron arena screen
  • Full page BW ad in Makeover Horse Sale Program
  • Logo in sponsor section of Makeover magazine issue
  • Sidebar banner ad on Makeover pages of RRP website
  • 20’ x 10’ booth at TB Makeover Sponsor Fair
  • Logo on RRP website and e-newsletters
  • Literature in attendee/competitor gift bags
  • 3 e-newsletter banner ads
  • Multiple signs at Makeover (provided by sponsor)
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • Prominent Logo on Makeover T-shirt
  • 10 tickets to TB Makeover 
  • 10 tickets to TB Makeover VIP Lounge
  • 10 individual RRP memberships with benefits
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Repeating commercial in TB Makeover livestream and Jumbotron arena screen
  • 3 full page ads in Off-Track Thoroughbred Magazine
  • Product Showcase (featured vendor)
  • Recognition in Thoroughbred Makeover videos
  • Sign around Jumbotron arena screen
  • Full page BW ad in Makeover Horse Sale Program
  • Logo in sponsor section of Makeover magazine issue
  • Sidebar banner ad on Makeover pages of RRP website
  • 10’ x 10’ booth at TB Makeover Sponsor Fair
  • Logo on RRP website and e-newsletters
  • Literature in attendee/competitor gift bags
  • 1 e-newsletter banner ad
  • Multiple signs at Makeover (provided by sponsor)
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • Prominent Logo on Makeover T-shirt
  • 10 tickets to TB Makeover 
  • 10 tickets to TB Makeover VIP Lounge
  • 10 individual RRP memberships with benefits 
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Name recognition everywhere VIP Lounge is promoted (i.e. RRP website, schedule, e-blasts, program, announcements, signs, etc)
  • Multiple signs in VIP Lounge (signs provided by sponsor)
  • Recognition in Thoroughbred Makeover videos
  • Full page BW ad in Makeover Horse Sale Program
  • Logo in sponsor section of Makeover magazine issue
  • Literature table in VIP Lounge
  • Sign around Jumbotron arena screen
  • Prominent Logo on Makeover T-shirt
  • Sidebar banner ad on Makeover pages of RRP website
  • Logo on RRP website and e-newsletters
  • Literature in attendee/competitor gift bag
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • 1 fulll page ad in Off-Track Thoroughbred Magazine
  • 10 tickets to TB Makeover 
  • 10 tickets to TB Makeover VIP Lounge
  • 5 individual RRP memberships with benefits
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • 2 full page ads in Off-Track Thoroughbred Magazine
  • Recognition in Thoroughbred Makeover videos
  • Full page BW ad in Makeover Horse Sale Program
  • Logo in sponsor section of Makeover magazine issue
  • Sidebar banner ad on Makeover page of choice on RRP website
  • 10’ x 10’ booth at TB Makeover Sponsor Fair
  • Literature in attendee/competitor gift bag
  • Logo on RRP website and e-newsletters
  • Sign in main arena at Makeover
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • Logo on Makeover T-shirt
  • 5 tickets to TB Makeover 
  • 5 tickets to TB Makeover VIP Lounge
  • 5 individual RRP memberships with benefits 
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Name recognition everywhere reception is promoted (i.e. RRP website, schedule, e-blasts, program, announcements, signs, press releases, etc)
  • Sign at reception areas and main arena at Makeover
  • Recognition in Thoroughbred Makeover videos
  • Company/organization name in sponsor section of Makeover magazine issue
  • Logo on RRP website and e-newsletters
  • Literature in attendee/competitor gift bag
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • 1 half page ad in Off-Track Thoroughbred Magazine
  • 3 tickets to TB Makeover 
  • 3 tickets to TB Makeover VIP Lounge
  • 3 individual RRP memberships with benefits 
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Name recognition everywhere seminar is promoted (i.e. RRP website, schedule, e-blasts, program, announcements, signs, press releases, etc)
  • Preference for seminar speaker selection
  • Sign in seminar room (provided by sponsor)
  • Recognition in Thoroughbred Makeover videos
  • Company/organization name in sponsor section of Makeover magazine issue
  • Logo on RRP website and e-newsletters
  • Literature to seminar attendees
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • 1 quarter page ad in Off-Track Thoroughbred Magazine
  • 3 tickets to TB Makeover 
  • 3 tickets to TB Makeover VIP Lounge
  • 3 individual RRP memberships with benefits
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Name recognition everywhere discipline is promoted (i.e. RRP website, schedule, e-blasts, program, announcements, signs, press releases, etc)
  • Multiple signs at Makeover discipline venue (provided by sponsor)
  • Recognition in Thoroughbred Makeover videos
  • Company/organization name in sponsor section of Makeover magazine issue
  • Logo on RRP website and e-newsletters
  • Announcements at Makeover
  • Sponsorship announced on RRP social media
  • 1 quarter page ad in Off-Track Thoroughbred Magazine
  • 3 tickets to TB Makeover 
  • 3 tickets to TB Makeover VIP Lounge
  • 3 individual RRP memberships with benefits
Image

Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Repeating commercial in TB Makeover livestream and Jumbotron arena screen
  • Sign around Jumbotron arena screen
  • Sign in main arena at Makeover (sign provided by sponsor)
  • Announcements at Makeover
  • Company/organization name in sponsor section of Makeover magazine issue
  • Logo on RRP website and e-newsletters
  • 10' x 10' booth at TB Makeover Sponsor Fair
  • Sidebar banner ad on Livestream webpage on RRP website
  • Sponsorship announced on RRP social media
  • 1 quarter page ad in Off-Track Thoroughbred Magazine
  • 3 tickets to TB Makeover 
  • 3 tickets to TB Makeover VIP Lounge
  • 3 individual RRP memberships with benefits
Image

Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Sign at Makeover (sign provided by sponsor)
  • Announcements at TB Makeover
  • 10’ x 10’ vendor booth in TB Makeover Sponsor Fair
  • Full page BW ad in Makeover Sale Horse Program
  • Company/organization name in sponsor section of Makeover magazine issue
  • Product Showcase including image, 100 word description, and linked logo on Sponsor Fair web page, dedicated e-blast, and Program/Magazine
  • Logo on RRP website and e-newsletters
  • Sponsorship announced on RRP social media
  • 2 tickets to TB Makeover 
  • 2 tickets to TB Makeover VIP Lounge
  • 2 individual RRP memberships with benefits
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

  • Sign at Makeover (sign provided by sponsor)
  • Announcements at TB Makeover
  • 10’ x 10’ vendor booth in TB Makeover Sponsor Fair
  • 1 quarter page ad in Off-Track Thoroughbred Magazine
  • Company/organization name in sponsor section of Makeover magazine issue
  • Logo on RRP website and e-newsletters
  • 2 tickets to TB Makeover Finale and Party
  • 2 tickets to TB Makeover VIP Lounge
  • 2 individual RRP memberships with benefits
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Custom sponsorship packages available. Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

Click here to compare Sponsorship Packages

General

  • Linked Logo on RRP website: $500/year
  • Linked Logo on E-newsletters: $500/year
  • Banner ad side position (one website section): $750/year
  • Banner ad top position (one website section): $1,200/year
  • Facebook post on RRP page: $500/year
  • Banner ad on E-newsletter: $500/year
  • Gift Membership: $45/year

Thoroughbred Makeover

  • Sign in main arena (provided by sponsor): $300
  • PA Announcements during event: $300
  • Booth in Sponsor Fair (10’x10‘): $500
  • Logo on event t-shirt: $1,000
  • Literature in attendee/competitor gift bags: $1,500
  • Repeating commercial in TB Makeover livestream and arena screen : $1,500
  • Product Showcase including image, 100 word description, and linked logo on Sponsor Fair web page, dedicated e-blast, and Program/Magazine: $1,500
  • Sign around Jumbotron arena screen: $500
  • Makeover Horse Sale Program Advertising

    1/4 page BW: $150

    1/2 page BW: $300

    Full page BW: $600

    Inside cover COLOR: $750

    Back cover COLOR: $900

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Have questions or want to become a sponsor?

Contact Julia Oughton at 410-798-5140 or joughton@retiredracehorseproject.org

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Building Bridges to Second Careers...Increasing Demand for Thoroughbreds

info@retiredracehorseproject.org
(410) 798-5140

Mailing Address:
2976 Solomon's Island Road, Edgewater, MD 21037

 Retired Racehorse Project is a 501(c)3 charitable organization.

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